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The Corporation Management Team


Ed Kunzelman
Founder and Chairman for 40 years.
Primary focus: corporate growth strategy and franchise relations.


Frank Difatta
President, 22 years.
Primary focus: corporate planning and implementation, franchise and key vendor relations, retail operations, training and marketing.


Greg Hudson
Director of Real Estate, 20 years.
Primary focus:
identifying and evaluating real estate opportunities and
assisting new franchisees with understanding and executing the Petland
business model.


Brian Winslow
Director of Business Improvement, 13 years.
Primary focus: franchisee service and support systems, training, and direction of Business Improvement Consultants.


Jim Whitman
Franchise Development, 27 years.
Primary focus: manages the recruiting process and assists franchise candidates with their due diligence studies for development of new Petland stores or acquisition of an established Petland store


Stan Michnowicz
Director of Store Development, 13 years.
Primary focus: site selection and lease negotiations for all Petland stores; more than 25 years specialty real estate experience.


Lisa Johnson, CPA
Director of Financial Services, 17 years.
Primary focus: manages the preparation of monthly financial statements and reporting for franchisees.


Chris Wagner, CPA
Controller, 2 years.
Primary focus: management of accounting department and securing start-up financing for new stores.

Joe Watson
Vice President of Retail Operations, 2 years.
Primary focus: oversees operations for both company store and franchise divisions nationwide as well as the development and implementation of new retail programs.
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